Creating Alliances

General Mills takes part in two joint ventures. The ventures are done internationally, with both Cereal Partners and Häagen-Dazs. The sales balance out to be $1.2 billion is Fiscal 2011, as shown below.

Cereal Partners Worldwide is a partnership with Nestlé started in 1991 and markets cereals in about 130 countries, which in sales makes about 85 percent. The combination of Nestlé's worldwide presence and General Mills' expertise, make this partnership extremely successful.

Häagen-Dazs is a partnership done in Japan operating the ice cream business and makes up the final 15 percent of sales. It markets to consumers through a series of retail outlets and Häagen-Dazs shops. General Mills is also partnered in international Häagen-Dazs joint ventures with the two largest being Suntory and Takanashi Dairy in Japan.

http://www.generalmills.com/en/Company/Businesses/International/Joint_ventures.aspx