Creating New Ventures

General Mills ventures focuses on innovating the company through a venture capital fund. The ventures was created to accelerate the pace of innovation and building strategic capabilities. The venture capital fund includes digital media, food technology, and packaged food brands.

• The Emerging Packaged Food Brands is trying to satisfy consumers’ health and wellness needs. General Mills uses this to have a unique, compelling and authentic brand, and a great tasting product.
• The Food Technology is done through the G-WIN project trying to form food technology partnership opportunities.
• The Digital Media is trying to show, discover, and share new ways to connect General Mills brands with consumers through emerging digital marketing technologies.

The final venture is innovation intersection where General Mills is reinventing innovation and connecting possibilities and solutions to find incredible opportunities.


http://www.generalmills.com/en/Company/Innovation/GeneralMillsVentures.aspx
http://www.generalmills.com/~/media/Files/Innovation/innovation_brochure_2011.ashx