The organizational structure of a company is a determinant of whether a company will succeed. Every company is different and each structure will vary. General Mills mainly works in a cross-functional structure, meaning that there are people from various departments working together. This helps the company to respond to competitive pressures, which includes market, costs and technology. The challenge is to balance external and internal factors to ensure a smooth running company. With the leadership of General Mills' CEO, Kendall Powell, they are able to make this possible.
http://phx.corporate-ir.net/phoenix.zhtml?c=74271&p=irol-govhighlights
http://www.cogmap.com/outline/general-mills?ver=16&vt=0
http://www.chinaplus3.pitt.edu/pdf/Purchasing_Structures082003.pdf
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