General Mills is a successful company that uses several different tactics and strategies in order to become efficient. As a result of the company focusing on the food industry, General Mills has a related diversification. Also, the company has both a geographic and horizontal scope. Horizontally, the company has branched out into several different segments in the food industry, such as cereals, dough, pasta, soup, ice cream, snacks, etc. Geographically, General Mills products can be seen in places such as Memphis, Seattle, Tucson, Brisbane, Shanghai, Brussels, etc. The company as a whole uses a combination of strategies in order to continue striving and be successful.
http://www.generalmills.com/en/Brands.aspx
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