Resources and Capabilities

As a result of General Mills growing, leading, and becoming considerably profitable, the company has a large number of resources and capabilities. Their resources include:

• Baker's Flour
• Pillsbury Bakery
• Bakeries and Foodservice
• Eat Better America
• Tablespoon.com
• Bell Institute of Health and Nutrition

Their capabilities include:

• Category Insights
• Shopper: Year in the Life
• Shopper Insights
• GEOS
• Efficient Replenishment 
• Retail Sales Support

These aspects help General Mills with their competitive advantage by means of accessing information and tools in order to drive category growth, generate shopper loyalty, understand shopper lifestyles, values and needs, optimize solutions. deliver supply chain efficiency, and in-store retail sales assistance opportunities.

http://www.generalmills.com/Company/our_web_sites/Resources_websites.aspx

http://leadingprofitablegrowth.generalmills.com/capabilities/default.aspx