General Mills has always had a strong concentration of its strategy. From the beginning, the company has always tried to innovation with its products, attractive marketing, and consumer understanding. Several years ago, General Mills created a program, called General Mills Worldwide Innovation Network (G-WIN), in order to have an open innovation strategy. The purpose of this program was to have an internal and external collaboration to bring together the best ideas that complements the segments that are already existing.
Jeff Bellairs, the director of G-WIN has seven lessons learned in building an open innovation program, and they are:
- Know what you want
- It's about connectedness
- Tear down the wall
- Smart Scientists aren't enough
- Score early
- On-board the boss
- Stick with it
This open innovation strategy was implemented in order not to bring about ideas from people outside of the company, but to start to bring internal people together.
http://www.foodprocessing.com/articles/2009/rdteam-generalmills.html
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