Sunday, June 24, 2012

Revolutionary Strategies

The new products constantly being produced by General Mills comes from what the consumer want. As mentioned before, this is one of the main focuses for constructing a strategy. General Mills is constantly innovating its products to ensure the consumer have their needs met. Jeff Bellairs, the director of the G-WIN program, states " We are getting away from looking at the market as a homogeneous mix. Rather we are looking at different segments and niches. We see benefits across taste, health and convenience." The successes that have arisen from this strategy includes Yoplait Smoothie, Pillsbury Savorings and Bread Bowl Bites, and Betty Crocker Super Moist cake mix. This strategy is not about creating new products, but to work with others to effectively create innovations in the products already existing.

 http://www.foodprocessing.com/articles/2009/rdteam-generalmills.html

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