Mission and Vision

General Mills is a company that has products used by millions of people all over the world. Their mission is to nourish lives, communities, and the future. General Mills' mission statement is "To make lives healthier, easier and richer. General Mills is Nourishing Lives." There are three aspects to this mission statement that are broken down by the company.

• General Mills makes life healthier  by helping people manage their weight through products contributing to a heart healthy diet, appropriate whole gain intake and giving the important nutrients.
• They make lives easier  with on-the-go products with convenient packaging and meals.
• They make lives richer  with products that help create special moments with family and friends.

General Mills' mission can be done through the company's values. The values are stated below:

Both General Mills' mission statement and values are a huge contribution to the company's competitive advantage. Having the company's focus on the consumer builds trust and a respectful reputation that is seen throughout the world. 

http://www.generalmills.com/Company.aspx