Seeking International Expansion

General Mills has already had plenty of success outside of the United States. Currently, the company is selling its products in more than 100 countries and has facilities in more than 30 countries.

The company has continuously planned to expand its business internationally. The international segment of the business is the fastest growing segments and is expected to have large increases. Its focus in 2008 was on Haagen-Dazs premium ice cream, which was a popular hit in about 60 countries all over the world. Emphasis was also placed on healthy snacks and Old El Paso brand for cuisines, such as Mexican food. Both domestically and internationally, the company planned on introducing over 300 items as well as increase its marketing.

http://www.generalmills.com/Company/Countries.aspx

http://www.usatoday.com/money/economy/2008-09-22-179087764_x.htm